The Basics: 7 Best Practices for YouTube SEO This refers to some types of content, like recipes that appear with preview thumbnails Meantime, Google lets you embrace much wider audiences from the open web, and this is where keyword optimization is crucial. When Google algorithms notice a well-performing video, they rank it up in search results and even highlight the video in rich results.Ī website sharing a video can use structured data that triggers rich results in Google. A consistent strategy: with a well-optimized YouTube channel and a consistent content strategy, creators get growth and lots of monetization opportunities.Ģ.User engagement: Youtube algorithm figures out if users enjoy a certain video and pushes it up in recommendations.Content quality: longer videos of better quality and stronger appeal will eventually rank up.

Meanwhile, we can single out three common factors that help videos rank well on YouTube: YouTube can be regarded as a separate search engine with its own algorithms and ranking factors. YouTube sets out clear technical guidelines for publishing. In terms of video optimization, we distinguish two approaches: whether we are promoting a video inside YouTube itself or we want to make it more visible on the wider web, on Google search in particular. How to Conduct YouTube Keyword Research.The Basics: 7 Best Practices for YouTube SEO.While making content is getting easier every day, breaking through the noise and competition is getting more difficult.Īnd here is where YouTube SEO can become your secret weapon to building your channel and audience.

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